For printed information the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads. Magazines like Popular Science, Field & Stream, Outdoor Life, The National Enquirer, etc. Wherever competitive advertising appears on a regular basis, that’s where your best advertising will be. The next step is to write to the magazines (there will be an address in the ad columns) and ask for their Mail Order Classified & Display Rate Cards. These cards give you all the information you need to place an ad.
What’s the difference between advertising and public relations? It’s one of the most-asked questions people have about these two very different industries.