Descriptions to be 70 characters or fewer in the U.S.
Short descriptions (70 characters or fewer) have been required on all new or modified ads since May 16. Back then we told you that sometime in mid-June we’d begin cutting off ad descriptions longer than 70 characters sometime in mid-June. The date is now set at […]
These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.

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Search marketing newsletters now archived in the Help Center
Loyal readers of On Target, our quarterly newsletter compiled and edited by Jeff Hecox, “the hardest working writer in search marketing,” have learned how to build brand awareness, what holiday shoppers want, how search and display ads can work together, and a lot more. 
But memory’s a tricky […]
These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.

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Yahoo’s Ultimate Connection Contest is now closed to entries. The deadline passed at 11:59 Pacific Time, last night, May 30. The essays are being read and the five finalists will be announced in June. Voting is set to begin June 14.
Good luck to all our participants!
—The Team

Yahoo(tm) Marketing Articles

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A Review of Conversion-only Analytics and the New Conversion Assist Feature
You have a website with searchers visiting your site daily. Sounds like a good approach to distributing information about your product and services and drive sales. The only problem—you are not seeing a rise in sales to correspond with the amount of searchers visiting your […]
These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.

Read full story

Yahoo(tm) Marketing Articles
Ultimate Connection Entry Deadline next Wednesday, May 30 
If you’re like me you’re always waiting until the last minute. In fact, if I hadn’t spent so much time straightening my paper clips and refilling my Swingline stapler, I’d have posted this blog entry two hours ago and could’ve gone home early.
Sadly, the deadline for entries for […]